Communication tools to optimize the filling of your events

Having created and published your ticket online and have multiplied the distribution channels, the next step event management is to communicate the maximum on your event. The more your event is visible on the Internet, in the media and on social networks, the more effective word of mouth will be.

1- Sites internets / mini sites:

After integrating your ticketing module to your site by the event organizer, or after posting your mini-site, it is now important to think about SEO. In order to make your website event visible, it is important to have a web page that can be referenced by the search engines. To optimize SEO, it is necessary to ensure the use of the right keywords in the title and description of your event. Once your keywords are defined, make sure that they are present and repeated in your content.

Another essential advice

Always think, when creating your site, its dimension "mobile first", that is to say, its accessibility and construction optimized for reading on smartphone.

In parallel, other tools to improve the visibility of your event on the web

The creation of a blog addressing all aspects of your event, makes it possible to present an image of expertise, influence, to exchange with other actors of your sector and to "feed" thus the search engines. Be relayed by other sites, media, and partners. Be careful, this does not mean being relayed everywhere, or by anyone, quality is important. If the links are of poor quality the Google algorithm will be able to de-reference your site, because of cheating.

2- Social networks:

Social networks are essential today for communication of your corporate Events, be it Facebook, Twitter, Instagram, Snapchat or Linkedin. Communicate on the media that best fits your target.
Facebook seems the most obvious, you can integrate your ticket directly on your page but do not hesitate to multiply the communication channels.
You can plan a small budget to buy subscribers to your page and redirect them to your site. It is important to define who your target is, when to talk to her and how.
Do not forget to animate your page before the event but also during and after! It's important to keep in touch, redirect to your site, your online ticketing and get users talking about the event around them. Announce the opening date of the box office with a count, give some clues about the teasing event, and indicate all the practical information to get to the event, repeat the essential information. There are many ways to address you to them.

3- Promotion codes and promotional offers

Nothing better to boost your sales! Creating a promotion will allow event management companies to support or revive your sales in periods of depression or on strong times but also to acquire new prospects with, for example, a sponsorship offer.
A promotion code is also an opportunity to address your VIPs, your members or your most loyal participants.
Communicate on your social networks and / or your contact database via emailing over a specific period (specify the deadline of the offer).

4- Partner sites

Your partners are both potential distribution channels but also communication. Spread the word about your event through articles and post social networks on your partners' accounts. Set up an exchange of visibility together to communicate and highlight each other.